Gladiator Essay - 763 Words

Gladiator Ridley Scott is an expert at fabricating highly visual motion pictures with energetic, radiant stories. Blade Runner and Alien dazzled the viewers with high tech action and suspense. Now the roman epic Gladiator vividly captures the time period and atmosphere in which its characters inhabit. With a star line up of actors (including Joaquin Phoenix - Clay Pigeons, To Die For, Connie Nielsen - Devils Advocate, Mission to Mars) playing the smaller parts of the film, it was destined to be in the category for all time great film. The Main Character is a one general Maximus who is played by Russell Crowe, who has stared in films such as Insider and LA Confidential†¦show more content†¦When Maximus goes home to find his wife and child hanged. The music in that scene makes its 4 times as dramatic, then it would have been if there was no music at all. At the beginning of the film its starts with Maximus walking through long grass towards a wooden door. After he finds his wife and child, it is the first time since the beginning that we see this flashback again. This special effect is crucial for the film. As it now shows that Maximus has only one aspire, to get to the door and be re-united with his family. Maximus is taken in to be a slave. There is big change between the costumes worn by the glorious Roman Army and the slaves. Maximus now has to change from being a general and killing for his empire, to now killing just to stay alive. The sound effects is great the chinking of the chains, and the coming together of blood thirst swords, and not forgetting the cries of pain and death. As the fight finishes Maximus is left standing in the middle of the stage of death the camera starts to move around Maximus and concentrates of the crowd. This is an important effect because it shows that if Maximus wants to stay alive then he would have to please to the crowd to win them over. With Maximus creating havoc at the minor events in the smaller villages, Maximus and the rest ofShow MoreRelatedThe True Nature Of The Gladiators966 Words   |  4 PagesIntroduction Gladiators have long been regarded as entertainers performing spectacles of great violence for an avid audience. Many scholars debate whether the gladiators could be considered athletes due to the stark differences between the Greek athletes of the Olympics and the Roman gladiators of the arena. There are many myths surrounding the gladiators. Most people think that the gladiators were savage and would fight each other to the death every time they entered the arena. Many people are alsoRead MoreEssay about Gladiator441 Words   |  2 Pages Gladiator Directed by Ridley Scott, Gladiator is an epic tale of honor, love, loyalty and power. If you could only see two movies a year make Gladiator one of them. It is full of action, adventure, drama, deceit and love. Russell Crowe plays the Roman General, Maximus, who heads the Roman Army in their conquers of Europe and Africa under the emperor Marcus Aurelius. Maximus has served Rome for â€Å" two years, 264 days and this morning,† and is anxiously awaiting his release byRead MoreImportance Of Gladiators811 Words   |  4 PagesHistorically, gladiator battles were a very complicated issue. This is because most people think that the gladiator battles were completely fair. However they weren’t. This topic is misguided because no one thinks about how the gladiators were chosen, the equipment they used, and finally how the audience influenced whether they died or not. Gladiator battles were unfair because the gladiators didn’t have a choice. When gladiator battles started, the people that were the gladiators were either slavesRead MoreThe Gladiator Of The Roman Empire1150 Words   |  5 PagesScott Galati Mr. Berger World history 1010 11/30/14 Roman Gladiators The Romans liked watching other people die; their gladiator games were there live entertainment. It is believed that the first gladiators were slaves who were made to fight to the death at the funeral of a famous aristocrat, Junius Brutus Pera, in 264 BC. The fight between the two was arranged in his honor. Gradually the gladiator games became separated from funeral ceremonies and were staged by the wealthy as a means of displayingRead More Roman Gladiators Essay976 Words   |  4 PagesGladiator Gladiatorial events were a token of the Roman civilization. A brutal form of sacrifice adapted from the earlier civilization of Etruscans, who believed when a person dies, his spirit relies on a blood sacrifice to survive in the afterlife. The first event to take place in Rome was in 264 BC, when Decimus Brutus held a sacrifice to honor his dead father (Roman Gladiator). Soon after these events became an undeniable part of the Romans lives, used for political power and general entertainmentRead MoreA Review of Gladiator Essay668 Words   |  3 PagesA Review of Gladiator Hail Caesar, and the return of the Roman Empire. From Quo Vadis to Spartacus, Hollywood has enjoyed a long and fore filling relationship with the sword-and-sandals epics and Ridley Scott (Alien Blade Runner), has released a monumental spectacle; managing to make this forgotten genre bigger, better and more bloody than ever before. Ridley Scott shines as a director through Gladiator. Not only has he managed to create the multiple plotsRead MoreRoles of Gladiators in Roman Society1741 Words   |  7 PagesGladiators were mostly unfree individuals either condemned criminals, prisoners of wars who had lost their citizenship rights, although, some of them were volunteers who were mostly freedmen or very low classes of freeborn men who chose to be a slave for monetary rewards or for the fame. Gladiators were brought for the purpose of gladiatorial combat and would endure branding, chains, flogging or death by the sword and subjected to a rigorous training, fed on a high-energy diet, and given expert medicalRead MoreGladiator Movie. vs History1409 Words   |  6 Pagesor actually cared about the citizens of Rome. The movie Gladiator portrays Roman life and the gladiatorial games. Really though, how does the movie compare to the history of the Roman Empire? I am really interested in the actual history of the gladiators and the movie is one of my favorites. That’s why I chos e to do my review on it and I came to find out that the movie didn’t give me the information on the real life and times of the gladiators. In the movie, after the death of the emperor, MaximusRead MoreGladiator, by Ridley Scott1120 Words   |  5 Pagesone film that stands out among the rest has to be Gladiator. Gladiator can be argued as one of the greatest action movies of all time, and for good reasons. The soundtrack, dialogue, and characters have no equal in the revenge action category of film, and can be considered tops of pure action films. Gladiator is a perfectly well rounded movie that adds the best of all worlds to create the masterpiece seen today. Ridley Scott’s masterpiece, Gladiator, was released to the public in 2000. Received withRead MoreReview of the Gladiator Essay1681 Words   |  7 PagesReview of the Gladiator At start of the film the shots are close up to the Robin seating on the branch. A Robin has connotations of winter and morning, as this is the time when the Robins usually come out and bird is a symbol of freedom. We then return to the shot

Things Fall Apart and Chapter - 1699 Words

Things Fall Apart Part One Chapter One 1. Page #______ List four physical characteristics that separate Okonkwo’s appearance from that of the other men in his village. 2. Page #______ How did Okonkwo bring honor to his village as a young man? 3. Page #______ What other achievements make him an important man? 4. Page #______ Why does Okonkwo have no patience with his own father, Unoka? 5. Page #______ What good qualities does Unoka have, that his son fails to appreciate? Chapter Two 1. Page #______ How does Okonkwo reaffirm his greatness as a warrior to the people of his village? 2. Page #______ What is the â€Å"normal course of action† when a member of a neighboring clan†¦show more content†¦Page #______ With which customs of the clan does Obierika not agree? 7. Page #______ How does the following proverb explain the harsh punishment given to Okonkwo? â€Å"As the elders said, if one finger brought oil it soiled the others† (125)? Part Two Chapter Fourteen 1. Page #______ Why does Okonkwo sit in a â€Å"silent half-sleep† (131)? 2. Page #______ Briefly describe the final isa-ifi marriage ceremony. 3. Page #______ Why is a woman brought back to her kinsmen to be buried? Chapter Fifteen 1. Page #______ Why does the Abame clan kill the white man? 2. Page #______ What evidence is there in this chapter that the clans do not understand the white man’s way of life? 3. Page #______ Support or refute the following statement: The white men do not want to know anything about the clan’s culture because they think it is inherently inferior, and not worth learning about. Chapter Sixteen 1. Page #______ Why is Nwoye interested in missionaries? 2. Page #______ What is Okonkwo’s opinion of the white religion? 3. Page #______ Is there anything about missionaries that the Ibo people like? Chapter Seventeen 1. Page #______ Why do the Mbanta people begin to believe the white man’s religion has great power? 2. Page #______ How long do they wait for evil forest to do its work? 3. Page #______ How does the Ibo superstition aboutShow MoreRelatedThings Fall Apart...Chapter One(1)788 Words   |  4 PagesThings Fall Apart Chapters 1-3 World Lit. Period 2 Julio Corral 1/12/11 In the beggining chapters of the book called â€Å"Things Fall Apart,† there is a big misunderstanding between Unoka and his son Okonkwo. Their conflict is based on Unokas unprodictuve behavior. Okonkwo on the other hand is a very strong and hard working man. Okonkwo is ashamed to say that his father is the lazyest man on the village. Unoka sits all day and plays his flute while everybody else is outRead MoreChinua Achebe Things Fall Apart Chapter 1847 Words   |  4 PagesThings Fall Apart By Chinua Achebe 1. Note how Achebe immediately establishes his perspective from inside Umuofia (which is Ibo for â€Å"people of the forest†)in the first sentence. The wider world consists of the group of nine related villages which comprise Umuofia and certain other villages like Mbaino. What are Okonkwo’s main characteristics as he is depicted in the first few chapters? List as many as you can, being as specific as possible. What were the characteristics of his father whichRead MoreNigeria s Capital City1598 Words   |  7 Pagesto the title of the book, Things Fall Apart. Per the summary review in Cliff Notes on Things Fall Apart, history of Nigeria, the British claimed Nigeria to be their territory. The British government took over the role of the elders and began to control the population, religious missions and with the support of local Muslim leaders collected taxes. The British would search villages and massacre natives to control the population. The title of the book, Things Fall Apart, reflects the way the BritishRead MoreChinua Achebe s Things Fall Apart Essay1347 Words   |  6 Pageswhen Things Fall Apart while Joseph Conrad authored Heart of Darkness. Conrad and Achebe set their individual titles in Africa; Achebe is an African writer whereas Conrad is Polish-British. The authors draw strength from their backgrounds to validity the authenticity of their fictional novels. Conrad writes from his experiences in the British and French navies while Achebe uses his African heritage. The theme of culture is prevalent in both Conrad’s Hea rt of Darkness and Achebe s Things Fall ApartRead MoreStudy And Investigation Questions On Chinua Achebe s Things Fall Apart 871 Words   |  4 PagesGeography 101 Name _______________________ Spring 2016 Things Fall Apart Study and Investigation Questions (post to the D2L page, turn in one copy at the beginning of class, save one copy for yourself) What are the farthest northern, western, eastern, and southern points in Nigeria as described in absolute terms? (4 absolute locations [estimate to nearest degree], 2 coordinates each) Find and note the same for the Democratic Republic of the Congo. (Estimate to the nearest degree usingRead MoreThings Fall Apart By Chinua Achebe1070 Words   |  5 PagesYet by using English, Achebe faces a problem. How can he present the African heritage and culture in a language that can never describe it adequately? Indeed, one of the primary tasks of Things Fall Apart is to confront this lack of understanding between the Igbo culture and the colonialist culture. In the novel, the Igbo ask how the white man can call Igbo customs bad when he does not even speak the Igbo language. An understanding of Igbo culture can only be possible when the outsider can relateRead MoreIkemefunas Death1096 Words   |  5 PagesThings Fall Apart: Essay on extract from Chapter 7- Ines Martinez How does the writer create tension and convey sympathy for Ikemefuna in this extract from the novel? Introduction: In this extract from Chapter 7, which describes the death of Ikemefuna, Achebe has used a number of techniques to create tension and make the reader feel sympathy for his situation. Part One - Preparations for the journey: The day of Ikemefuna’s death, the men returned to Okonkwo’s hut showing us that it wasRead MoreThings Fall Apart Best Qoutes1148 Words   |  5 PagesBeware! - Chinua Achebe, Things Fall Apart, Ch. 11 It was like beginning life anew without the vigor and enthusiasm of youth, like learning to become left-handed in old age. - Chinua Achebe, Things Fall Apart, Ch. 14 if one finger brought oil it soiled the others. Chapter 13, Pg. 111 It was like beginning life anew without the vigor and enthusiasm of youth, like learning to become left-handed in old age. Chapter 14, Pg. 113 iron horse Chapter 15, Pg. 120 Quote 11: WeRead MoreChinua Achebe s Things Fall Apart Essay1213 Words   |  5 Pages Chinua Achebe is a Nigerian writer, poet, professor and critic born in Ogidi, Anambra a Igbo village in Nigeria. Achebe is the first author that illustrates the European colonization from the viewpoint of an African in his novel, Things fall Apart. The novels Achebe writes addresses the issues facing Nigeria in the 1890’s. The main issue in this novel is the clash between the traditions and culture of the native Umuofians and the forceful colonization of the missionaries. One of the main pointsRead More Things Fall Apart Essay1582 Words   |  7 Pages Things Fall Apart By Chinua Achebe Bantam Doubleday Dell Publishing Group, Inc. New York, New York Copyright 1959 Author Biography Albert Chinualumogu Achebe, or Chinua Achebe, was born November 16, 1930, in Ogidi, Nigeria. His parents were Janet N. Achebe, and Isaiah Okafo, a teacher in a missionary school. Mr. Achebe was educated at the University College of Ibadan, but also attended Government College in 1944. He wrote his first novel, Things Fall Apart, in 1958. During the Biafran War,

Assurance of Voluntary CSR Disclosure †Free Samples to Students

Question: Dicuss about the Assurance of Voluntary CSR Disclosure. Answer: Introduction: The study is based on the importance and application of Global Compact Principles recognised by Starbucks in their business. The two principles that have been undertaken for this study are the Human Rights Principles where the organisation should make sure that they do not complicit in human rights abuses and the Principles related to Environment as the initiatives to promote greater environmental responsibility. An analysis of their business activities will be conducted. Based on the evaluation, certain recommendations will be made that would eventually benefits the stakeholders of the organisations. The challenges and the benefits of the key stakeholders will be analysed as well. Starbucks business missions and objective include treating its employees with huge dignity and great respect. The organisation has always committed towards forcing positive action in the regions where it operates. According to the Global Human Rights Statement issued by Starbucks, the organisation is committed to support and uphold the basic human rights and eliminate all kinds of discriminatory practices (Starbucks.hu 2017). Their policy includes protecting the unique right of the children to pursue education as a priority over work. The organisation prohibits any kind of forced labour or child labour. The employees are free to engage in any association and support the provision of equal human rights to all. If the sustainability approach of Starbucks is taken into consideration, it has to be said that the coffee seller practices the most effective sustainability approach to protect the environment (Starbucks.hu 2017). Right from its product, to its packaging, Starbucks have sustainability approach to serve mother-nature. For instance, sustainable coffee of Starbucks is well known. The ingredients used in the preparation are organic and do not cause any harm to the environment (Confino 2014). In addition to this, they use bio-degradable and recycling coffee cups to serve their products. Positive and negative lessons learned from the practices From the above analysis, it can be easily said that the practices adapted by Starbuck has created positive impact of the organisation and the acceptability of its products has also increased. In fact, the organisation also claims that they direct and guide their employees to ensure that all practices are ethical and support the basic human rights (Starbucks.com 2017). Starbucks practice open communication among the employees and the managers that provides better opportunities to the employees to present their views on any particular matter. This is another effective way of resolving any difference and to respect the rights of employees. In terms of other sustainable practices, the organisation focuses on deforestation and animal welfare program as well. They are zero tolerance towards any kind of activity that might hamper their ethical business in their supply chain (Starbucks.com 2017). In fact, the store designs are also inclined towards sustainability as the ingredients that they use for the building purpose do not cause any kind of environmental harm. Business practice recommendations Starbucks practice all kinds of ethical and human rights approaches to support community and the employees rights. Starbucks operates in multi nations and the situation might not be same in every country and nation (Susanty and Eirene 2015). In the countries like India, Indonesia and even China, the practices of discrimination and unequal opportunities happen to be common. Therefore, the organisation needs to focus on such aspects of business. For instance, the best possible recommendation for the organisation to undertake ethical and sustainable approaches is by carrying out CSR activities in these regions of operation. A number of social responsibilities like affording childrens welfare in terms of their health and education could be effective. The organisation can take the responsibility of improving environmental condition by enhancing equal employment opportunity and better health care service to the employees (Bagnoli and Susan 2016). For the sustainability approach, the farmers of these countries could be given the basic amenities for growing sustainable and high standard food products for the company. This way they would support the food producers and at the same time would be able to meet the sustainable approach of their food products. Benefits, challenges and risks for key stakeholders At the time of carrying out the corporate social responsibilities in different regions of operations, the management and the major stakeholders might have to face certain challenges in terms of the political and economic condition of the particular country (Amiraslani et al. 2016). The organisation would have to take legal permission from the government. In addition to this, the presence of huge competitors in the market might also create challenges for the organisation to operate and work as per their planning (Bagnoli and Susan 2016). This might result in monetary loss as well as degrading fame for the organisation. However, if the same approach is undertaken with better precautions and considering the ethical and legal aspect of the country, the organisation would be able to achieve its aim according to their plan. On the success of the CSR activities, the organisation would eventually gain as well. CSR is also a means of marketing and creative positive image of the organisation among the consumers (Amiraslani et al. 2016). Thus, if the activities are accepted and people also participate in the activities, the chances of gaining more market share increases for the company. Conclusion: A detailed analysis of the best practices carried on by Starbucks to support human rights and sustainability approach has been carried on in this study. It has been found that the coffee maker undertakes various approaches that supports their human rights and sustainability approach made towards the major regions where they operate. A number of recommendations have been made of which the CSR activity would bring better prosperity to the organisation. In addition to this, they might also undertake other forms of leadership approach that would increase the opportunity for the employees to involve in the major organisational decision. This would increase their morale and supports indiscrimination and inequality as well. References: Amiraslani, Hami, K. Lins, Henri Servaes, and Ane Tamayo. "A Matter of Trust? The Bond Market Benefits of Corporate Social Capital during the Financial Crisis." (2016). Bagnoli, Mark, and Susan G. Watts. "Voluntary assurance of voluntary CSR disclosure."Journal of Economics Management Strategy(2016). Confino, Joe Best practices in sustainability: Ford, Starbucks and more Available at: https://www.theguardian.com/sustainable-business/blog/best-practices-sustainability-us-corporations-ceres 2014 (2014) [Accessed on: 1-5-2017] Starbucks Newsroom Available at: https://news.starbucks.com/views/starbucks-commitment-to-inclusion [Accessed on: 1-5-2017] Starbucks.com Public Policy Internal Standards Available at: https://www.starbucks.com/responsibility/learn-more/policies (2017) [Accessed on: 1-5-2017] Starbucks.hu Global Human Rights Statement Available at: https://www.starbucks.hu/media/Global-Human-Rights-Statement_tcm99-11251.pdf (2017) [Accessed on: 1-5-2017] Susanty, Aries, and Eirene Kenny. "The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks."ASEAN Marketing Journal7, no. 1 (2015).

River Island Clothing Co. Ltd. Essay Essay Example

River Island Clothing Co. Ltd. Essay Paper The concern started in 1948 as a little lock-up store in East London selling wool and ladies dressing. As the concern increased stores were added under the name of â€Å"Lewis Separates† and the focal point became ladies dressing. By 1968 there were some 70 shops in the UK and â€Å"Lewis Separates† introduced into a few of its shops a trade name new construct and name. Innovative in design and format these shops used strong colorss. bold manner imagination and dad music to make â€Å"Chelsea Girl. † the first UK concatenation of manner dress shops. With continuing enlargement. menswear was introduced in 1983 under the â€Å"Concept Man† trade name and from 1988 farther development took the signifier of the development ofa new trade name construct of a themed shop offering manner for work forces and adult females. The new trade name was called â€Å"River Island† and today the merchandise scope includes men’s and women’s vesture and fo otwear. accoutrements and cosmetics. We will write a custom essay sample on River Island Clothing Co. Ltd. Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on River Island Clothing Co. Ltd. Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on River Island Clothing Co. Ltd. Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A dedicated in-house design and sourcing squad creates stylish. fashionable and quality vesture stand foring value for money. targeted at the manner witting 18-35 twelvemonth old market. As at 28 December 2002 River Island had net capital resources of ?85. 5 million and achieved gross revenues of ?377. 6 million for the 52 hebdomads. River Island is a entirely owned subordinate of Lewis Trust Group Ltd. which is the parent of a diversified group engaged in the retailing. belongings. leisure and fiscal services sectors. As at 31 December 2002 Group consolidated net capital resources amounted to ?408 million. Relevant Markets River Island designs and retails men’s and women’s vesture. footwear. accoutrements and cosmetics. The bulk of merchandises are designed in-house and sold chiefly under the River Island trade name. although other River Island owned trade names are used. A little proportion of gross revenues are attributable to thirdparty trade names. River Island has shops in over 180 locations Great Britain and Northern Ireland. 9 stores in the Republic of Ireland and elsewhere in the universe retails through franchise spouses in Kuwait. Saudi Arabia. United Arab Emirates. Bahrain. Malta. Cyprus and Poland. In all districts the mark market is the manner cognizant 18-35 twelvemonth old sector. In add-on to its stores. River Island retails through mail order catalogue and web site. RI/11427 ( updated ) 25/05/2004 1 Within the geographic markets mentioned above. the River Island shop card is available merely in Great Britain and Northern Ireland. In add-on to its shop card. River Island accepts a full scope of payment methods from clients. including hard currency. check. recognition and debit cards. Competition within these markets. Our commentary relates merely to the UK market. Within the retail vesture market there is non merely important competition in footings of the figure and differing nature of retail merchants engaged in the sector ( e. g. big section shops. little independent vesture stores. multipleoutlet vesture retail merchants. specializer footwear retail merchants. etc ) but a significant comprehensiveness of pick of merchandise available to the populace. Unlike some other merchandise sectors ( which participate in shop card issue ) the retail vesture sector is non dominated by a limited figure of retail suppliers and the populace has an extended portfolio of dressing retail merchants with which to put their usage. A big bulk of consumers besides have a broad pick of alternate payment methods and/or beginnings of deferred payment ( e. g. shop cards. recognition cards. personal loans. debit cards linked to borrowing installations ) . We see the proviso of a shop card as offering both an alternate payment method ( where the client has the immediate ability to pay by other agencies ) and an extra payment method ( where the client does non hold the immediate ability to pay by other agencies ) . We try to aline the card to our trade name. and to make benefits for our clients. by offering trueness price reductions and particular offers. For a retail merchant such as River Island. the intent of our shop card is chiefly to supply a convenient method of payment ( whether option or extra ) . Whilst it makes no identifiable difference to us whatever agencies of payment a client chooses. we do hold the ability to pass on with card holders and to offer them benefits which we consider will help trueness. We offer such benefits as: †¢ †¢ †¢ †¢ RI/11427 ( updated ) 25/05/2004 Cardholder one-off price reductions Invitations to particular events Loyalty price reductions and wagess Sale previews 2 †¢ †¢ †¢ Discounts on 3rd party services/products Third party offers Forthcoming new merchandise information. These benefits can be promoted by and large. or more specifically targeted based on purchase behavior demonstrated by card disbursement patterns A shop card programme besides provides the retail merchant with a important channel of communicating with clients. a installation non available through other payment mechanisms. The River Island shop card. whilst it includes an optional recognition installation ( i. e. deferred payment ) in common with all recognition cards. is non intended or promoted as a vehicle for longer term adoption. Neither is the card intended as a agency of recognition for those who find trouble with other beginnings of finance. First. the card is a agency of payment. It may be that users choose to utilize the card because they do non hold another agencies of payment at that minute. However. it does non so follow that they will utilize the card installations since they will non incur involvement if they pay off the balance within up to 54 yearss. We have no fiscal involvement in the card operated for us by GE and we have no influence over our card provider’s statistical recognition hiting standards and mechanism. Nor do we hold any contractual influence over the APR charged. or other footings. We sell manner merchandises. It is our position that our clients base their buying determination on their desire for a specific merchandise. We do non believe that the handiness of recognition is a driver as it might be for furniture or larger family goods. Shop cards are usually tied to a individual trade name proprietor or retail merchant and to that extent shop cards do non straight vie with each other. They do vie with other signifiers of payment. peculiarly mechanisms which include the ability to postpone payment. Any analysis of the benefits/costs associated with shop cards and the competitory place of shop cards in the market place. when compared with other agencies of payment. needs to take history of the entirety of the shop card offering and non merely a individual facet of comparing. Barriers to Entry/Ease of Switch overing Merely one or two retail merchants operate their shop cards in-house. River Island uses the services of GE Capital Bank Ltd. In the context of River Is land sing conveying its shop card operation inhouse ( which could potentially better competition in the 3rd party supplier market ) there are important barriers to entry. including. ( a ) Set up costs for RI/11427 ( updated ) 25/05/2004 3 †¢ †¢ †¢ †¢ †¢ †¢ †¢ ( B ) Ongoing costs †¢ †¢ †¢ †¢ †¢ †¢ †¢ Name Centre operation Computer systems to pull off card histories Hardware costs for the above Development of recognition hiting system Human resources recruitment Training Department Compliance Department Recognition hiting Human resources Occupancy costs for call Centre Higher selling costs covering design/print issue of shop card certification Card fabrication costs Bad debts Fraudulent card applications and use Against these barriers the lone important advantage would be fiscal if we could bring forth more value. However. it has to be borne in head – whether in relation to a self-operated card or an alternate to GE – that we need to offer our clients continuity and we need certainty that our card supplier is able to execute. Store card operation is a really hard concern. GE have demonstrated that they can execute. To day of the month few others have done this in the UK. There is a little figure of 3rd party store-card suppliers in the UK market and of those suppliers GE Capital Bank is reported to hold over 50 % of the market. Because of differing accomplishments involved in the proviso of shop card and recognition card services. suppliers ( e. g. Bankss and finance houses ) of other consumer cards and other signifiers of episode recognition are non in a place to readily offer shop card services for retail merchants. Therefore there is some inelasticity in the supply side of 3 rd party store-card suppliers. In add-on. easiness of exchanging by a retail merchant can be influenced by †¢ †¢ †¢ Exclusivity clauses in an bing contract Lengthy contract periods Existing supplier has developed a information base of cardholder disbursement and borrowing behavior that is non readily movable to a new supplier. Financial and clip costs involved in exchanging. New cards have to be issued to all bing cardholders. showing a possible break hazard. Customer Information The River Island store card can be applied for in individual at any one of our stores or electronically through our Website World Wide Web. Riverisland. com. The application process is that prescribed by our card supplier. The card is promoted on the River Island Website. in our mail-order catalogue with application for the card being made through either method described above. but chiefly through our stores. Customer information about the shop card is provided through †¢ †¢ †¢ †¢ In shop postings A â€Å"please take one† cusp available in our stores During history gap processs when the client is finishing an application signifier with our gross revenues advisor A â€Å"welcome† brochure issued at the clip the shop card is issued to the cardholder. The cusp and brochure in peculiar provide written information in untechnical linguistic communication about the benefits of the shop card in add-on to summarizing cardinal information about the fiscal facets of the card. The full footings and conditions of the card recognition understanding are provided to the client on the contrary of the card application signifier. a transcript of which is handed to the client following its completion. The full footings and conditions are besides repeated when the card and any renewal/replacement of it are despatched to the cardholder. Customers are entitled to take away a clean â€Å"voided† application signifier prior to doing any application and successful appliers are besides offered a â€Å"no quibble† warrant that within 60 yearss of opening their history. they may pay off any outstanding balance. shut their history and non be charged any fees or involvement.

5 Cases of Excessive Commas

5 Cases of Excessive Commas 5 Cases of Excessive Commas 5 Cases of Excessive Commas By Mark Nichol The rules about commas can seem so complicated and contradictory that writers can (almost) be forgiven for tossing in an extra one or two. Here are several examples of overly generous deployment of commas. 1. â€Å"If a killer asteroid was, indeed, incoming, a spacecraft could, in theory, be launched to nudge the asteroid out of Earth’s way, changing its speed and the point of intersection.† This thirty-word sentence is littered with six commas one for every five words five of them appearing before the halfway point. By simply bending the rule about bracketing interjections with commas a rule that advocates of open punctuation flout routinely anyway the number is reduced by two, rendering the sentence more free flowing: â€Å"If a killer asteroid was indeed incoming, a spacecraft could, in theory, be launched to nudge the asteroid out of Earth’s way, changing its speed and the point of intersection.† One more comma can be eliminated by relocating the parenthetical phrase â€Å"in theory† to an earlier position in the sentence, so that the comma after incoming does double duty: â€Å"If a killer asteroid was indeed incoming, in theory, a spacecraft could be launched to nudge the asteroid out of Earth’s way, changing its speed and the point of intersection.† 2. â€Å"The metaphor, ‘The world is a machine,’ began to replace the metaphor, ‘The world is a living organism.’† In this sentence, the comma preceding each instance of metaphor implies that that metaphor is the only one not just in the sentence, but anywhere. (But two metaphors are expressed here, and innumerable others exist.) Metaphor, appearing in apposition to the two brief quotations, should not be set off from them: â€Å"The metaphor ‘The world is a machine’ began to replace the metaphor ‘The world is a living organism.’† 3. â€Å"The event is part of a catchy, public health message about the importance of emergency preparedness.† Catchy and â€Å"public health† are not coordinate adjectives. The point is not that the message is catchy and public health; it’s that the public health message is catchy. Therefore, no comma is necessary: â€Å"The event is part of a catchy public health message about the importance of emergency preparedness.† If, by contrast, the sentence read, for example, â€Å"The event is part of a catchy, quirky message about the importance of emergency preparedness,† note that because catchy and quirky are parallel they are coordinate adjectives a comma should separate them. 4. â€Å"The report was completed in December, 2012.† A comma is necessary between a month and a year only if a date is specified (â€Å"The report was completed on December 1, 2012†): â€Å"The report was completed in December 2012.† (The same rule applies when the name of a season appears in place of the name of a month: â€Å"The report was completed in fall 2012.†) 5. â€Å"Jones traveled by boxcar from California to New York with fellow fledgling artist, John Smith, sketching the American landscape along the way.† Commas are necessary with this type of apposition only if the epithet is preceded by an article (â€Å"Jones traveled by boxcar from California to New York with a fellow fledgling artist, John Smith, sketching the American landscape along the way†): â€Å"Jones traveled by boxcar from California to New York with fellow fledgling artist John Smith sketching the American landscape along the way.† Unfortunately, this type of error has gone viral its ubiquity is mistaken for propriety and is seemingly ineradicable. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:"Because Of" and "Due To" 8 Types of Parenthetical Phrases7 Sound Techniques for Effective Writing

Is Psychological Debriefing Harmful to Trauma Survivors

Is Psychological Debriefing Harmful to Trauma Survivors Disasters and undesirable happenings such as accidents are associated with short-term and long term effects (Bisson, 2002). Most survivors of accidents, floods and terrorist attacks may suffer from trauma. Advertising We will write a custom article sample on Is Psychological Debriefing Harmful to Trauma Survivors? specifically for you for only $16.05 $11/page Learn More Most organizations have been instrumental in bringing forth social supportive services to avert development of serious issues. One of such interventions is Psychological Debriefing (PD). It is however important to appreciate that not all have supported the intervention. Grant Devilly and Peter Cotton share the view that PD is harmful in the recovery process of trauma survivors. Mitchell is of the contrary opinion. This paper gives a critical analysis of the authors’ stands. The paper also compares these views with those of the contemporary research. Facts about Psychological Debriefin g Psychological debriefing is usually carried out by organizations for good reasons. Devilly and Cotton regard it as emotional first-aid administered to trauma survivors. PD is part of the interventions of Corporate Social Responsibility (CSR). Devilly and Cotton are of the view that no organization would turn a blind eye towards trauma survivors. This intervention has made PD one of the most widely used procedures (Bisson, 2002). They consider the use of the intervention a routine practice for organizations especially in situations that trigger psychological distress. Bank robberies, fire outbreaks and natural disasters are good examples (Bryant, 2002). Mitchell, on the other hand, suggests that the use of PD may indeed be widespread. However, he emphasizes that only trained persons should handle it. The handling of PD by untrained persons makes it difficult to address issues of trauma. The fact that PD only supplements psychotherapy is supported well supported. Accordingly, PD s hould not be viewed as an alternative to psychotherapy. Rather, it is a crisis intervention measure that offers social support to trauma survivors (Mayou, 2000). Opinions Regarding PD Devilly and Cotton are of the opinion that Critical incident Stress Management (CISM) and Critical Incident Stress Debriefing (CISD) are one. They purport that most studies involving CISD have been explained in the CISM scope. It is important to note that this proposition is not supported conclusively. Advertising Looking for article on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, they consider research and practices in PD to be very young. Widespread use of an intervention that is not fully backed by research is critical. Most organizations adopt PD techniques after traumatic experiences (Bryant, 2002). These techniques are regarded to go beyond ‘emotional first-aid’. Mitchell however has different opinions reg arding PD. CISD and CISM are two words that are used exclusively. Mitchell affirms that CISD is a process within CISM. Whereas CISM refers to the field, CISD refers to the group process in the intervention of traumatic experiences. IN ADDITION, Mitchell asserts that much research has been carried out to validate the use of PD in handling trauma cases. PD is Harmful to Survivors of Trauma Most psychologists are of the view that CISM and CISD mitigate the impacts of long term poor functioning (Mayou, 2000). Studies indicate that Post Trauma Stress Disorder (PTSD) is a possible likelihood especially for those exposed to stressful event (Bryant, 2002). Devilly and Cotton concur that history of stress is a prime risk factor for depression. PD increased the probability of developing PTSD. Studies indicate that PD interventions were worse than no-interventions as far as PTSD is concerned. The conditions of people who received CISD deteriorated in regards to other PTSD symptoms AND recove ry. Devilly and Cotton agree that a healthy workforce translates to a productive workforce. However, organizational clinical interventions have shown little or no effects on the performance outcomes. The greatest problem has and is still on developing interventions that avert sick workforce after trauma. PD is regarded as tool that ensures that organizations are protected from litigation. Howell’s case is an indication that CISD are usually conducted on grounds of assisting the traumatized. Devilly and Cotton failed to address some issues in their study. Devilly and Cotton failed to conclude on the CISM/CISD debate. A person who depends on their analysis to distinguish between the two will be more confused. PD is not Harmful to Survivors of Trauma Mitchell insists that PD is not a harmful intervention for trauma survivors. He insists that PD is not traumatic terrorism as Devilly and Cotton purport. The WTO bombing in 2001 was a global issue that called for rapid interventio n. The use of trained police officers to offer debriefing sessions to the victims of the terrorism attack was commendable (Deahl, 2000). This confirms the fact that properly trained persons produce positive outcomes. Advertising We will write a custom article sample on Is Psychological Debriefing Harmful to Trauma Survivors? specifically for you for only $16.05 $11/page Learn More Single session debriefings are critically opposed by many organizations like The American Red Cross, Salvation Army and American Academy of Experts in Traumatic Stress. CISD has been confused with single session debriefings. The confusion that exists between CISM and CISD has been addressed. It is considered wrong to equate the two. CISM is a vast field that incorporates among many some processes such as CISD. The definition of CISM in at least eight peer reviewed journals is a clear attestation that indeed the field is advanced and backed by enough literature. Despite the fact t hat Mitchell insists that PD is not harmful, he fails to give some instances in which the intervention has proved fruitful. In addition, he fails to give the most appropriate time when psychotherapy should be given. How Credible Were the Authors? The credibility of the authors supporting and opposing the intervention of PD varies. Devilly and Cotton argue on grounds of insufficient information. Their discussion opens doors for more debate. They show an open view towards issues of CISD, CISM and early interventions. It is however sad to note that their analysis is premised on personal grounds. They insinuate that Mitchell and Everly are ICISF (International Critical Incident Stress Foundation) directors. This claim is confirmed false. The objectivity of their study is jeopardized by personal differences. Mitchell is fast to counter the views of his opponents. However, he fails to really convince his audience on why PG should be encouraged. Devilly and Cotton give a critical analysi s within their argument. They propose other alternative intervention principles that can be used in place of PD. This approach gives an indication that future research regarding alternative interventions is well grounded. On the contrary, Mitchell fails to give us future improvements on PG interventions which he claims require special handling. Proper cases to support the efficiency and success of PD are lacking. Devilly and Cotton are Right It is true that traumatic interventions are special and require specialized persons. It is absurd to apply PD in situations where the victims are unaware of the implications associated with the procedure (Bisson, 2002). Devilly and Cotton may be ignorant of the differences that exist between CISM and CISD. However, the fact that they give a detailed insight to the two is encouraging.Advertising Looking for article on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This opens the door for more understanding of the underlying principles. The extensive research carried out before as Mitchell purports is not captured anywhere. Mitchell only summarizes the literature by insisting that CISM incorporates CISD. The gains associated with PD are not captured at all. Use of terms such as multi-million dollar industry and trauma tourism is exaggerated and misplaced. It is important to note that the use of PD has only persisted since no other interventions have been practiced. Devilly and Cotton insist that the use of PD has been widespread for several reasons. The fact that organizations fear litigation procedures and feel socially responsible for traumatic occurrences is clear. Devilly and Cotton are therefore correct in their assertion that PD interventions are harmful .The harm is not only psychological for PTSD victims, but also financial for the organizations that seek psychological support for their employees. Contemporary Research Most research findings indicate that PD is harmful to trauma survivors. The procedure is associated with several issues that limit its importance (Deahl, 2000). Studies indicate that most people suffering from PTSD get worse after being subjected to PD. Randomized Clinical Trials have failed to give any substantial benefits associated with the procedure (Mayou, 2000). The understanding of the cultural behavior is a prerequisite towards conducting a successful PD. PD conducted in Sri Lanka after the 2004 Tsunami produced important revelations (Deahl, 2000). It was difficult for ‘traumatologists’ to conduct PDs effectively. Cultural ignorance was the greatest impediment towards the success. Sri Lankans were therefore rendered to be in a state of denial. A trial verifying the efficiency of PD in accident victims proved futile in Oxford (Hobbs, 2006). The fact that PD is considered an act of professionalizing stress is evident. Most people become worse after experiencing traumatic exp eriences. PD intervention is associated with negative ramification (Hobbs, 2006). Most victims are uncomfortable with the psychologists that conduct such briefings. Most victims become more traumatized when true facts regarding their state are shared. It is important that information regarding the possible impacts of the experience is shared. The psychological preparation of trauma survivors is difficult. The fact that unknown persons conduct these briefings on a one-time basis leads to undesirable results (Mayou, 2000). Conclusion It is vitally important to note that traumatic experiences may have long term effects to the survivors. However, organizational interventions should not be compulsory. PD should be offered on voluntary basis to avert serious issues concerned with trauma. Other intervention principles that aim at updating critical management policy and offering immediate practical social support should also be enforced. References Bisson, J. (2002). Randomised controlled trial of psychological debriefing for victims of acute burn trauma. British Journal of Psychiatry, 171, 78–81 Bryant, R. (2002). Treating acute stress disorder: an evaluation of cognitive behavior therapy and supportive counselling technques. American Journal of Psychiatry, 156, 1780–1786. Deahl, M. (2000). Preventing psychological trauma in soldiers. The role of operational stress training and psychological debriefing. British Journal of Medical Psychology, 73, 77–85. Hobbs, M. (2006). A randomised controlled trial of psychological debriefing for victims of road traffic accidents. British Medical Journal, 313, 1438–1439 Mayou, R. (2000). Psychological debriefing for road traffic accident victims: three year follow-up of a randomised controlled trial. British Journal of Psychiatry, 176, 589–593

Journals Coursework Example | Topics and Well Written Essays - 4250 words

Journals - Coursework Example I understood that where the generation that preceded it was about conformity, this generation was about breaking the rules and exploring new psychological and social spaces for the rest of us. I could not wait to get started on the materials and the discussions and to participate, reflect and learn. Mostly too at that point I was eager to dive into the books and films. I also understood at this point that the perspectives for viewing the time period and the generation included not just the artistic, but also other relevant perspectives that hopefully would broaden my understanding of the era and give me a rounded overall understanding. The historical, business, and cultural viewpoints are important too, and I understood that these takes on the era would be explored in depth in the coming weeks (â€Å"Hollywood Rebels†). The ground rules and expectations for class performance and participation were also clearly laid down during this first week. I learned what was expected of me, and this learning was valuable, because I knew that if I participated in class and applied myself to the tasks in earnest that I would do fine. Moreover, I also appreciated how my inputs were important not only in terms of being able to get good marks but also in terms of the being able to get truly learn and get genuine insights into the subject matter. Taking the high road, I understood that to be able to learn as much as I can from this era, I need to take the class discussions seriously and really try to assimilate the materials as much as I could (â€Å"Hollywood Rebels†). Etiquette and attendance were discussed. Etiquette was mostly about respecting the class and giving full attention during lectures. Attendance rules were clearly laid out, to make sure that students knew when they would be marked as late or absent, and what absences mean in terms of passing or failing the class. The syllabus and assignments and their

Employer of Choice Assignment Example | Topics and Well Written Essays - 500 words

Employer of Choice - Assignment Example ng the five most important elements or criteria that I look for in a prospective employer are those factors which fit my lifestyle, accommodate my need for a personal life outside of work, and are also flexible. Health Benefits- Health insurance is becoming increasingly more important as the cost of health care continues to rise. Health insurance, though not something we use every day, can be considered a form of personal risk management, spreading risk out among a number of individuals, thereby preventing the possibility of personal catastrophe should something happen. This is a high priority when I am choosing potential employers. Opportunity for promotion and growth. With goals of moving up the corporate ladder it is important that the company that employee’s me allows me the opportunity to expand and increase my skills and abilities, preventing any position from becoming stale as I strive to take advantage of promotion opportunities and positions offering more responsibility. A wage or salary comparable to the median to upper range for the type of position that I am seeking. Because I know that I am well trained and educated in my field I expect to be compensated on a level between the median and upper level as reported by various consulting companies. A company that is financially secure and solid. A company that is well established and strong will ensure that there is less risk of layoffs, closure’s and staff reductions, while also providing more opportunity for professional growth. Edward Jones is currently seeking financial advisers and branch operators and provides extensive training in order for their employees to be successful. They also offer generous benefit packages, employees have schedules that promote a healthy family lifestyle, offer extremely competitive wages and as a company are financially solid and secure. Edward Jones is also rated number five by Fortune Magazine in 2012’s best companies to work for (Jiminez). Though Boston

The Greatest Prime Minister in Canadian History for Promoting Ethnic Essay

The Greatest Prime Minister in Canadian History for Promoting Ethnic Diversity and Communities was Pierre Elliott Trudeau - Essay Example Declarations and policies which were centered on creating a diverse community were then made under his jurisdiction (Wood, Gilbert, 2005). The continuous agenda of Trudeau and the way in which he promoted multiculturalism is one which continues to be used today with initiatives through the policies and political actions which were first implemented by Trudeau. The concept of multiculturalism was pushed by Trudeau because of the changing climate and environment in Canada and the world. Trudeau came into power after World War II and through various world revolutions based on cultural diversity and ethnic equality. Canada was also experiencing a large amount of immigrant pressures from other regions, specifically which began as an offset from World War II. The social pressures of this time were based on the desire to offer minorities the same potential as others in society while integrating opportunity. Trudeau followed these social pressures and stigmas with his own vision of creating an ethnically diverse set of communities through policies and procedures expected in society (Driedger, 2001). When Trudeau came into power in 1968, his main agenda was to promote the concept of ethnic diversity. From the 17th century, Canada had a large influx of immigration that came into the country. Before this time, there were also diversity promotions in terms of both Aboriginal land and those who had found the contemporary nation of Canada. As this grew and continued to divide, ethnic communities began to be more visible within the Canadian territories, specifically because of physical and racial differences. The largest influx came during the World Wars, based on those from Europe that began to migrate to America from the war. Asian communities also began to establish during this time. As the racial differences were noted, it was also expected that a

BIM Based Life Cycle Assessment Tool

BIM Based Life Cycle Assessment Tool Life Cycle Assessment (LCA) is used to evaluate a particular product, process, or activity from cradle to grave the environmental effects. LCA is methodology for measuring and evaluating some aspects of all relevant costs, revenues, environmental impacts and performance associated in all stages of an asset over its life cycle (ISO15686, 2008), it compiles and evaluates an inventory of relevant input, output, and potential environmental impacts in relation to the objective of study throughout its life cycle (ISO14040, 2006). LCA provides a complete picture of the interactions of activities with the environment and it is one of the decision supporting tools providing information on environmental effects of these activities and identifies opportunities for environmental improvement for stakeholders to make decision. The concept of LCA started from late 1960s, the earliest forerunners were the Resource and Environmental Profile Analyses (REPAs) and a research founded by Coca Cola funds study of different beverage containers and packaging system. LCA been extended used during global oil crises from 1973 emerged many countries began to explore substitute resources to produce energy. Energy analysis by comparing different substitute sources through life-cycle basis gave a true indication. The interest of LCA continued used for decision making policy through the 1980s. The REPA early studies emphasized on raw material, energy inputs and waste generation through environmental impact as LCA methodology and modern LCA methodology outlined the components of contemporary LCA from four distinct analytical steps: goal definition, inventory assessment, impact assessment, and improvement analysis in the late 1990s released ISO standards 14040 14043 by the International Organisation for Standardisation (ISO). The latest series includes ISO 14040:2006 life cycle assessment principles and framework, ISO 14041:1998 standards for goal and scope definition and inventory analysis, ISO14042:2000 life cycle impact assessment and ISO 14043:2000 life cycle interpretation. There still much development tacking place till today. The stages of the LCA methodology based on international standards of series ISO 14040 consists of defining the goal and scope, creating the inventory, assessing the impact and finally interpreting. Today, the usage of LCA is extended to the construction industry; works have been undertaken on both large and small aspects from internal to external. Internally, LCA can be used in process analysis, product evaluation, material selection (cement or bricks) and product comparison (heating systems). From externally use, LCA can be used for marketing, information and education, eco-labelling. LCA is a comprehensive method to evaluate environment impact through whole life approach, LCA has 40-years history and still not been used widely due to there are limitations in using this tool. Firstly, expected life-time is various. Data collection and data reliability is always the question and difficulties to LCA tool. Further, uncertainty is everywhere and comparisons between studies are difficult. In all LCA is a decision supporting tool, no single methods can be used individually in providing a clear solution or decision. There are various LCA tools have been developed based on qualitative and quantitative methods that can assess building environmental impacts from embodied energy, operational energy, CO2 emission and other emissions from buildings. These tools have been classified and categorized into five major categories: Detailed LCA Modelling Tool; LCA design Tool; LCA CAD tool; Green Product Guides and Checklist and Building Assessment Schemes. Detailed LCA Modelling Tools: This category of LCA tools to calculate embodied energy and environmental impacts based on materials used, building components and processes of the work. The most famous used software under this category includes SimaPro, TEAM, Gabi, KCL-ECO, Boustead, GaBi, PEMS, Athena, BEES, LISA, ECO-QUANTUM, EQUER, Green Building Advisor USA, SIA D0123, Energy Life Cycle Assessment Model for Building Design (SBI) [14]. SimaPro is one of the most widely used professional LCA software under detailed LCA modelling tool category and worked based on calculating of material used by consultants, research institutes and universities. It contains several impact assessment methods can direct calculate for each element in a project; inventory databases can be edited and expanded easily; open and transparent database (Pre4 database, FRANKLIN US LCI database, IDEMAT database, BIWAL250 database, FEFCO database) which helps in fast data entry and database consistency checks. BEES (Building for Economic and Environmental Sustainability) USA be developed and to implement the most appropriate balance between environmental sustainability and economic performance. It can be used throughout all construction stages from preliminary design stages, construction or building product manufacture, maintenance of building and to building services. The data used in this software including inventory flow items of energy used and materials. It a typical detailed LCA modelling tool worked on building components. LCA Design Tools: LCA Design Tool is the yardstick for designers to measure environment performance of the building during design stage. By using this kind of LCA tools, designers can easily evaluated environment impact. Environmental information can be optimized measured. Envest is one of the widely used software under category of LCA Design tools developed by Building Research Establishment (BRE) in the U.K. Designers input the basic design information such as building element choices, building height, number of storeys, window areas and building Gross Floor Area. Calculation of building associated impacts and different options comparisons then performance. This software measures each environmental issue separately in their own units. Environmental issues data is more easily to use and gather on UK basis. Envest use weighting system based on BREs Ecopoint score. LCA CAD Tools: Similar to LCA Design Tools, some of LCA tools integrated with CAD planning tool or CAD assessment tool. Tools under this category are able to read building component information from CAD. Some tools can work with 3-D CAD to work get the material information and building components from CAD directly in order to work out environmental impact analysis. Well known software under this category include EcoScan, ECOit, LCAiTLCAid, ECOTECT, ENER-RATEE, Energy 10, EQUER, PAPOOSE, Legoe, Ecopro, OGIP, EPCMB [15]. LCAidTM is a decision-making tool developed by Australia and aimed to help building designer, LCA practitioner, LCA researcher or building rating practitioner for evaluating the different options of building or building components environmental performance and impact. It makes evaluation work easier and faster with working on 3D CAD system by importing materials quantities and assigning materials to each building elements. It is based on Green Building Challenges rating guide to weighing the elements. Life Cycle Inventories of building materials data are stored at LCAid library. Green Product Guides and Checklists: It is the most common use methods to assess environment impact currently. They are combine of global analysis and problem analysis take into consideration. Tools under this category provide qualitative guides of environmental issues to help stakeholders in decision making with consideration of environment performance at design stage when selecting alternative materials, or building components. Many countries or regions they have their own standards or guides to follow. Some guilds are famous and used worldwide like LEED from US and BREEAM from UK, International standards ISO 14040 to ISO 14043, and other famous guides include Environmental Preference Method (EPM), BEPAC, GREEN housing A-Z, ECDG, EcoSpecifier. [15]. Building Assessment Schemes: Basically, tools under this category are used to predict or assess building performance during its operational stage. They normally can be used before or after building occupancy. Examples include GBTool, BEAVER/ESOII, BUNYIP, DOE2.2, GSL-Giselle, Okoprofile, NatHERS, SEDA, ECOPROFILE, E2000 and BEE 1.0. [15]. Building information (bim) Changes in Information Communication Technologies lead to a change in the way information represented and in particular, information is being fed more easily and distributed more quickly to different stakeholders by the use of tool such as the Building Information Modelling (BIM) [15]. BIM is a digital building model which generating, managing and sharing information during its entire life cycle. [17] The development of BIM results in fundamentally changes of building design. With design information input of product materials, specification, finishes, costs, carbon content and any other special requirement transfers into virtual building model. Different stakeholders have better collaboration by using BIM. Figure 3 shows the usage of BIM and its functions. BIM has fundamentally changed how buildings are designed. There is now plenty of hard evidence that the wealth of information from virtual building models has completely transformed how the designers make their design decisions lead to a far better sustainable design buildings indeed. Typically collaboration between design disciplines is a low level information exchange, via a simple electronic or published format, however it is a existing commonly form of information collaboration in construction sector, in which there is none of added-value to the design process. The maintained situation is due to todays software tools, in particular to the BIM, have merely facilitated meaningful information collaboration across the sustainable discipline. Proportionally through adding time factor into BIM, BIM becomes a 4D modelling tool. The usage of BIM can then be expanded to planning, supply chain management, life cycle costing and assessment. The integration of LCA disciplines into BIM enables to assess both economic efficiency and sustainability of buildings. Its availability lies in a central building component repository. Further, BIM can be seen as a 5D modelling tool with element/material cost information, together with time information stored in BIM, it can work out the project estimating cost and its cash flow along the project life cycle. Comprising assessment to the environmental information into the BIM, BIM can further become a 6D modelling tool that can calculate the environmental impacts from buildings. Eventually, it can become even nD model with other special information added in [18]. Performance-based design supported by product models is becoming stage-of-the-art practice [19]. Therefore, one of the key advantages of using BIM as an analysis tool allows multi-disciplines to simulate building performance in a virtual environment. The number of performance criteria can be analyzed that are depended on several aspects includes architectural, structural, mechanical, energy. Therefore, BIM tool is a feasible approach for multidisciplinary team members to access and collaborate effectively Current existing BIM tools like Autodesk Revit, Tekla Structures, Digital Project, Bentley Syetems, ArchiCAD, AutoCAD- based Application, DProfiler and so on. Through the applications of construction practices, they have been found on their own strengths and weakness, especially in terms of technique, operational ease and the facilitation of sustainable information across. The analysis to the usedBIM tools being used shown below: Introduction Strengths Weakness Revit Introduce by Autodesk in 2002 Leader for the use in BIM gbXML interface for energy simulation and load analysis Direct interface to ROBOT and RISA structural analysis Conceptual design tool 2D section of detailing View interface: DGN, DWG, DWF, DXF, IFC, SAT, SKP, AVI, ODBC, gbXML, BMP, JPG, TGA, TIF Functionality is well-design and user-friendly Broad set of object libraries Direct link interface Bi-directional drawing Slow down on project larger than 200MB Limitation on parametric rules with angles Bentley Systems Introduce in 2004 by Bentley Architecture Integrated with others Bentley software Broad range of building tools Supports modeling with complex curved surfaces Multiple support for custom parametric objects Provide scalable support for large projects Large and non-integrated user interface Hard to learn and navigate Less extensive object libraries ArchiCAD Produce by Graphisoft in early 80s Serve MAC platform in addition to Windows Support range of direct interface Contains extensive object libraries Suite interfaces for energy and sustainability OBDC interface Intuitive interface and relatively simple to use Large object libraries Rich suite in supporting applications in construction facility management Only strong BIM product for MAC Limitation to parametric modeling Encounter scaling problem with large project Partition large project to manage them Digital Project Develop by Gehry Technologies Require a powerful workstation to run well Able to handle even the largest projects Model any type of surfaces Support elaborate custom parametric objects Complete parametric modeling capabilities for controlling surfaces and assemblies Relies on 3D parametric modeling for most detailing Steep learning curve Complex user interface High initial cost Limited object libraries (including external) Architectural drawing are not well developed Output section to drafting systems for completion AutoCAD- based Application Architectural Desktop ( ADT) Autodesk original 3D building modeling tool prior to Revit Provide a transition for 2D to BIM Relies on AutoCAD well-known capabilities for drawing production Interface: DGN, DWG, DWF, DXF, and IFC Easy to adopt for AutoCAD user Drafting functionality and interface Not parametric modeling Limited interface to other applications Scaling problem Tekla Structure Offered by Tekla Corp. Multiple divisions: building and construction, infrastructure and energy Support fabrication-level detailing of precast concrete structure and facades Structural analysis Interface: IFC, DWG, CIS/2 DTSV, SNDF, DGN, and DXF Export CNC Model structures that incorporate all kinds of structural materials Support very large model Concurrent operations on some projects Multiple simultaneous users Support complex parametric custom component libraries Too complex to learn and fully utilize Parametric component require sophisticated operators with high skill Not able to import complex multi-curved surfaces Relatively expensive Dprofiler Product of Beck Technologies in Dallas, Texas Provide feedback for construction cost and time User gain a set of drawing with financial and schedule reporting Can input own cost data or data from RS Means Support Sketchup and DWG Interface with Excel and DWG Market as a closed system for feasibility studies before actual design begins Ability to generate quick economic assessments Not a general purpose of BIM tool Purpose is economic evaluation of construction project Interface to support development in BIM Design tools is limited to 2D DWG files As presented above within the existing BIM tools, they provide less supports in sustainable information discipline across the models throughout the whole construction stages. Life cycle assessment in relation to carbon and energy emission Bim-based lca tool There is a high level of demand for sustainable construction due to the rising awareness of climate change and the most important buildings sustainable features are decided at design stage. Designers need to analyses sustainable features including building type, building forms, major materials used, context, MEP system. As mentioned in the previous section, BIM allows for multi-disciplinary information to be combined within one container and it creates a platform for multi-disciplinary to conduct sustainability analyses at construction initial stage. Adopting LCA concept integrate into BIM technology take consideration of low impact building design decision in time, embodied carbon, waste and cost (as shown in Figure 2). The principle of BIM-based holistic modelling in the building lifecycle, LCA can be available in the form of static visualization analysis at design stage whilst its dynamic simulation can be achievable through all stages of construction till demolition. During design phase, associated sustainability issues like energy consumption, carbon emission, waste generation, involved in building design and materials can be accurately quantified on the basis of a unique visualized static 3D information building model. From the phases of construction, to operation and demolition phases, LCA are a dynamic process where building sustainability are being embedded in those phases. For instance, carbon emission and waste production are likely to occur in the boundaries of manufacturing for building construction, maintaining for building operating and routine repairing, as well as recycling and disposing of building components and materials. These dynamic features are suggested to using a simulation approach for analyzing, while popular 4D/5D CAD techniques provide a viable approach to this dynamic simulation. The BIM-based LCA tool is therefore being considered as an enabler for multidisciplinary collaboration across specialty boundaries throughout the building lifecycle. The viability of model-based collaborative work has been verified by an interactive approach targeting on 4D CAD [21]. Planners with different specialties can collaboratively perform planning and 4D simulation underpinned by the 3D model. Similarly, taking the advantage of integrating LCA into BIM can realize optimal design decisions from a holistic perspective in multidisciplinary coalition. Sustainability issues and related costs in HVAC, structure, for instance, in a building can then be examined using the same BIM environment. In this kind of design decision process, the central information repository provided by the BIM model can create a collaboration context for potential stakeholders. Different specialties information in the repository can be accessed not only by information owners but other collaborators. Theref ore, sustainable design decisions on LCA can be made on the basis of informed rather than isolated approaches. The convenience of central information repository from the BIM model also brings the flexibility in applications. Given an online BIM model, distributed LCA application can be available through network support for geographically dispersed stakeholders. Conclusions This document provides authors with basic guidance on how to prepare the full papers. It is highly advised to use the Paper Template or strictly follow the instructions provided. A paper that does not meet the requirements will be returned to the author(s) for revision.

Never say Never :: essays research papers

A Jury of Her Peers "A Jury of Her Peers" is a story taut with violence. At no time do we see blood; there is no screaming; there are no corpses; there are none of the trappings our Gothic imaginations have come to expect. And yet in this homely little story about quilting and canning and pet canaries, the psychological tension is almost unendurable -- and much of the tension revolves around gender-specific ways of seeing the world. The story concerns a farmer, John Wright, who is found strangled in his bed; his wife is arrested for the murder. The story ¡Ã‚ ¯s action begins the following day, when the sheriff, the county attorney, the sheriff ¡Ã‚ ¯s wife, and a neighbor couple return to the Wrights ¡Ã‚ ¯ house. The women are there to pick out some clothes for the accused wife to wear in prison; the men, to check over the crime scene. Although the story ¡Ã‚ ¯s purpose is to penetrate the motive for Mrs. Wright ¡Ã‚ ¯s murder of her husband, the sheriff ¡Ã‚ ¯s wife, Mrs. Peters, and the neighbor Mrs. Hale occupy center stage -- and it is really their story. Sheriff Peters and Mr. Hale wander in and out, mostly passing through as they move from one part of the house to the other, commenting about the slovenly housekeeping and the general air of cheerlessness. At first it is clear that the women do not want to be here, either; the house is too cold and too still, and what happened here the day before was too awful. The women feel defensive in this house, partially because of the disparaging way the men refer to the little details of Mrs. Wright ¡Ã‚ ¯s life. The men laugh at their wives ¡Ã‚ ¯ admiration of Mrs. Wright ¡Ã‚ ¯s fine stitching on her quilt, and when the women express sadness over Mrs. Wright ¡Ã‚ ¯s broken jars of jam, Sheriff Peters finds this tremendously humorous: "Well, can you beat t he women! Held for murder, and worrying about her preserves. . . . I guess before we ¡Ã‚ ¯re through with her she may have something more serious than preserves to worry about." "Oh, well," said Mrs. Hale's husband, with good-natured superiority, "women are used to worrying over trifles." But it is precisely these types of "trifles" that eventually prove to them that Mrs. Wright did kill her husband, and why. It also convinces the two women to keep that information to themselves, lest it prove incriminating to this woman they barely know, but whom they feel certain was entirely justified in her act.

Adolescent Eating Habits Essay

Many teenagers fall into unhealthy eating habits for a variety of reasons; stress, the desire to lose weight, peer pressure etc. These unhealthy eating habits, may not cause damage immediately (although they sometimes do) but they are followed by a host of health issues. Sound nutritious habits play a role in the prevention of common chronic diseases such as obesity, heart disease, cancers, stroke, and type 2 diabetes. Investigating and understanding adolescent eating habits is necessary to preventing diet-related diseases later in the future. This paper discusses characteristic adolescent eating habits; skipping meals, fast food consumption, frequent snacking, and other dieting practices of adolescents. The nutritional requirements for adolescents are also discussed. Unhealthy Dietary Habits Teens engage in dieting practices that maybe less than beneficial, including eating very little, cutting out whole groups of foods (like grain products), fasting, and skipping meals. These practices can leave out important foods that are vital for growth to occur. Other weight-loss strategies such as self-induced vomiting, smoking, and diet pills or laxatives can lead to health issues. See more: Sleep Deprivation Problem Solution Speech Essay Unhealthy dieting can actually cause weight gain since it often leads to a cycle of eating very little, then binge eating. Adolescents may miss meals because of unbalanced schedules. Breakfast and lunch are the meals most often missed, school, and social activities may cause the skipping of evening meals. 12 to 50 % of adolescents miss breakfast; and girls are more likely to do so than are boys (35 and25 % respectively). More than one-half of the adolescents participating in the National Adolescent School Health Survey reported that they ate breakfast less than twice per week. Reasons for missing breakfast include rushing off o early school classes or activities, and poor appetite first thing in the morning. Missing breakfast can negatively affect school performance and contribute to a negative overall diet [ (Americans, 2010) ]. Hunger and food insecurity (i. e. , disrupted eating patterns because of financial strains) might increase the risk for lower dietary quality and under nutrition. In turn, under nutrition can negatively affect overall health, cognitive development, and school performance. Benefits of Healthful Eating Eating a healthy breakfast is associated with improved cognitive function (especially memory), and mood. Healthy eating helps prevent high cholesterol and high blood pressure and reduces the risk of developing chronic diseases such as cardiovascular disease, diabetes, and cancer. Healthy eating helps reduce the risk of obesity, dental caries, iron deficiency, and osteoporosis Most U. S. youth do not meet the recommendations for eating 2? cups to 6? cups of fruits and vegetables each day. Teenagers in the U. S. A tend not to eat the minimum recommended amounts of whole grains (2–3 ounces each day). Teenagers tend not to eat more than the recommended maximum daily intake of sodium (1,500–2,300 mg each day) (CDC, 1998). Empty calories contribute to 40% of daily calories for children and adolescents aged 2–18 years, affecting the quality of their diets. About half of these empty calories come from the following sources: soft-drinks, fruit drinks, pizza, grain desserts, dairy desserts, and whole milk. Adolescents drink more full-calorie soft-drinks per day than milk. Males aged 12–19 years drink roughly 22 ounces of full-calorie soft-drinks per day, more than twice the intake of milk (10 ounces), and females drink roughly 14 ounces of soft-drinks and only 6 ounces of milk (Kushi LH, 2006). Eating Disorders Adolescents are especially susceptible to eating disorders because of the development of their self-image around this time of their lives. Bulimia, anorexia and binge eating are all eating disorders that teenagers suffer from. Results of Anorexia nervosa can prove to be fatal; as the body is starved so are the muscles. The heart, being a muscle, can consequently begin to weaken, and heart failure will very likely become a reality. The low levels of sodium, zinc, potassium and calcium, associated with anorexia can cause unusual heart rhythms. Sudden death caused by electrolyte and mineral disorder may happen. The blood bone marrow is also interrupted. Anemia is related with the amount of weight lost and the decreased capability to fight pathogens and infections [ (CDC) ]. Obtaining the accurate figures, in terms of the prevalence and other facts about eating disorders is difficult. It is not mandatory for Anorexia Nervosa and Related Eating Disorders (ANRED) to report eating disorders; this, the secretiveness, and denial of people with eating disorders makes it difficult to obtain an accurate idea of the prevalence of eating disorders in the U.  S. A. According to the National Eating Disorders Association (NEDA), in 2005, 10,000,000 Americans had an eating disorder. The National Association of Anorexia Nervosa and Associated Disorders (ANAD) reports 7,000,000 women and 1,000,000 men are affected by eating disorders in America. 3. 6% and 12. 9% of the American population is estimated to suffer from an eating disorder at some time in their lives, according to the Eating Disorders Coalition (EDC) [ (Americans, 2010) ]. Junk Food The percentage of adolescents snacking on any given day increased from 61% in 1977-1978 to 83% in 2005-2006; the percentage of adolescents who had three or more snacks in a day rise more than twofold, from 9 % to 23% during the same time period. The rise in rates of overweight and obesity among children and adults of late has led researchers to evaluate the relationship between different eating patterns and weight status. A habit that has received significant attention is that of eating more frequently, particularly in the form of snacking. Although some research has shown that eating habits, including snacking, may help people meet their nutrient requirements, other research indicates that snacking lowers the nutrient density (the amount of nutrients per calorie) of the total diet (Forshee RA, 2006) (Brown, 2011). Snacking more times per day was related to higher intakes of calories. Many of the foods that made the largest contributions to adolescents’ intakes (My Pyramid) at snacks were also high in solid fats, added sugars, or both. The effects of frequent consumption of junk food, such as fast food, soft-drinks, potato crisps and other snacks, include the increased risk of : Clogged arteries- his occurs when fats and cholesterol become oxidized and build up inside the blood vessels, increasing the risk for heart attack or stroke. * Heart disease. * Diabetes later in life. * Obesity, immediately or later in life. * Hypertension. * Cancers related to excess fat and sugar consumption. (Brown, 2011) Many teens eat at fast food restaurants often, taking in extra calories from added sugar and fat. One fast food meal of a sandwich, fries, and sweetened soft-drink can have more fat, calories, and sugar than one should eat in an entire day. The best approach is to limit the amount of fast food consumed. Choosing a grilled chicken sandwich or a plain, small burger instead of a large fried burger, ordering garden or grilled chicken salads with light or reduced-calorie dressings, choosing water, fat-free, or low-fat milk instead of sweetened sweet-drinks can go a long way towards minimizing fat, sugar and calorie intake when eating out. At times, people forget what they drinking and focus only on what they are eating. Soft-drinks and other sugar filled drinks have replaced water and milk as the drinks of choice for teens. These drinks are more like desserts because they are high in calories and added sugar. In fact, soft-drinks and sugar-filled drinks may contribute to weight problems in kids and teens. Saturated fat and trans fat, found in many types of fast food including fries, and fried chicken, contribute to high cholesterol levels. High cholesterol increases the risk of blocked arteries. The resulting reduced blood flow to the heart and brain, increases risks for heart attack or stroke. Trans fat, also found in many baked goods such as cookies, snack cakes and crackers, should be avoided to reduce your risk of cardiovascular problems.

The Second Anglo-Afghan War in the Late 1870s

The Second Anglo-Afghan War in the Late 1870s The Second Anglo-Afghan War began when Britain invaded Afghanistan for reasons that had less to do with the Afghans than with the Russian Empire. The feeling in London in the 1870s was that the competing empires of Britain and Russia were bound to clash in central Asia at some point, with Russias eventual goal being the invasion and seizure of Britains prize possession, India. British strategy, which would eventually become known as The Great Game, was focused on keeping Russian influence out of Afghanistan, which could become Russias stepping-stone to India. In 1878 the popular British magazine Punch summed up the situation in a cartoon depicting a wary Sher Ali, the Amir of Afghanistan, caught between a growling British lion and a hungry Russian bear. When the Russians sent an envoy to Afghanistan in July 1878, the British were greatly alarmed. They demanded that the Afghan government of Sher Ali accept a British diplomatic mission. The Afghans refused, and the British government decided to launch a war in late 1878. The British had actually invaded Afghanistan from India decades earlier. The First Anglo-Afghan War ended disastrously with an entire British army making a horrendous winter retreat from Kabul in 1842. The British Invade Afghanistan in 1878 British troops from India invaded Afghanistan in late 1878, with a total of about 40,000 troops advancing in three separate columns. The British Army met resistance from Afghan tribesmen but was able to control a large part of Afghanistan by the spring of 1879. With a military victory in hand, the British arranged for a treaty with the Afghan government. The countrys strong leader, Sher Ali, had died, and his son Yakub Khan, had ascended to power. The British envoy Major Louis Cavagnari, who had grown up in British-controlled India as the son of an Italian father and an Irish mother, met Yakub Khan at Gandmak. The resulting Treaty of Gandamak marked the end of the war, and it seemed that Britain had accomplished its objectives. The Afghan leader agreed to accept a permanent British mission which would essentially conduct Afghanistans foreign policy. Britain also agreed to defend Afghanistan against any foreign aggression, meaning any potential Russian invasion. The problem was that it had all been too easy. The British did not realize that Yakub Khan was a weak leader who had agreed to conditions which his countrymen would rebel against. A Massacre Begins A New Phase of the Second Anglo-Afghan War Cavagnari was something of a hero for negotiating the treaty and was knighted for his efforts. He was appointed as envoy at the court of Yakub Khan, and in the summer of 1879 he set up a residency in Kabul which was protected by a small contingent of British cavalry. Relations with the Afghans began to sour, and in September a rebellion against the British broke out in Kabul. Cavagnaris residence was attacked, and Cavagnari was shot and killed, along with nearly all of the British soldiers tasked to protect him. The Afghan leader, Yakub Khan, tried to restore order and was nearly killed himself. The British Army Crushes the Uprising in Kabul A British column commanded by General Frederick Roberts, one of the most capable British officers of the period, marched on Kabul to take revenge. After fighting his way to the capital in October 1879, Roberts had a number of Afghans captured and hanged. There were also reports of what amounted to a reign of terror in Kabul as the British avenged the massacre of Cavagnari and his men. General Roberts announced that Yakub Khan had abdicated and appointed himself military governor of Afghanistan. With his force of approximately 6,500 men, he settled in for the winter. In early December 1879, Roberts and his men had to fight a substantial battle against attacking Afghans. The British moved out of the city of Kabul and took up a fortified position nearby. Roberts wanted to avoid a repeat of the disaster of the British retreat from Kabul in 1842 and remained to fight another battle on December 23, 1879. The British held their position throughout the winter. General Roberts Makes a Legendary March on Kandahar In the spring of 1880, a British column commanded by General Stewart marched to Kabul and relieved General Roberts. But when news came that British troops at Kandahar were surrounded and facing grave danger, General Roberts embarked on what would become a legendary military feat. With 10,000 men, Roberts marched from Kabul to Kandahar, a distance of about 300 miles, in just 20 days. The British march was generally unopposed, but being able to move that many troops 15 miles a day in the brutal heat of Afghanistans summer was a remarkable example of discipline, organization, and leadership. When General Roberts reached Kandahar he linked up with the British garrison of the city, and the combined British forces inflicted a defeat on the Afghan forces. This marked the end of hostilities in the Second Anglo-Afghan War. The Diplomatic Outcome of the Second Anglo-Afghan War As the fighting was winding down, a major player in Afghan politics, Abdur Rahman, the nephew of Sher Ali, who had been Afghanistans ruler before the war, returned to the country from exile. The British recognized that he might be the strong leader they preferred in the country. As General Roberts was making his march to Kandahar, General Stewart, in Kabul, installed Abdur Rahman as the new leader, the Amir, of Afghanistan. Amir Abdul Rahman gave the British what they wanted, including assurances that Afghanistan would not have relations with any nation except Britain. In return, Britain agreed not to meddle in Afghanistans internal affairs. For the final decades of the 19th century, Abdul Rahman held the throne in Afghanistan, becoming known as the Iron Amir. He died in 1901. The Russian invasion of Afghanistan which the British feared in the late 1870s never materialized, and Britains hold on India remained secure.

Free Essays on Earnhardt Father And Son

spoken by his son Dale Earnhardt Jr. epitomize the tenacity and stone heart possessed by his father. The drive made so famous by Sr. was naturally passed on to Dale Earnhardt Jr., â€Å"The Dominator†. Although they may be two completely different people they share a palpable almost innate style displayed on the track; away from the super speedway their clashing approach to life seems understandable given their highly different upbringings. Earnhardt father and son are a generation apart outside the cockpit, but strap them into their racecars and the same talent-rich blood feeds both their systems. Both Sr. and Jr. show the same uncanny control over the 3400-lb missiles they guide through some of the toughest competition motor sports has to offer. Together they share eerily similar nicknames, Sr. dawns the ever so appropriate â€Å"Intimidator† stigmata, while Jr. carries the moniker of â€Å"The Dominator†. These names were earned through persistence and determination to obtain the ultimate goal in NASCAR, a trip to victory lane. â€Å"I have had the pleasure of joining him on the battlefield. I have experienced his intimidating wrath. Schultz 2 That may sound strong, but I know what I am talking about. He roams like a lion, king of his jungle. His jungle is his and his alone. Every step he takes has purpose. Every walk has reason.† Jr.: commenting on his father. With the hair-trigger reflexes and nerves of steel he inherited from his dad, the seven-time Winston Cup champ, Earnhardt Jr. won two Winston Cup races in 2000 and earned more than $2 million. What may set Jr. apart from his namesake was the fact that Earn... Free Essays on Earnhardt Father And Son Free Essays on Earnhardt Father And Son Earnhardt Father and Son â€Å"I know a man whose hands are so callused that gloves aren't necessary. Once, while cutting down a tree, he cut the back of his hand to the bone with a chainsaw. He didn't even stop to look until the job was done.† This man is Dale Earnhardt Sr., also known as, â€Å"The Intimidator†. The Words spoken by his son Dale Earnhardt Jr. epitomize the tenacity and stone heart possessed by his father. The drive made so famous by Sr. was naturally passed on to Dale Earnhardt Jr., â€Å"The Dominator†. Although they may be two completely different people they share a palpable almost innate style displayed on the track; away from the super speedway their clashing approach to life seems understandable given their highly different upbringings. Earnhardt father and son are a generation apart outside the cockpit, but strap them into their racecars and the same talent-rich blood feeds both their systems. Both Sr. and Jr. show the same uncanny control over the 3400-lb missiles they guide through some of the toughest competition motor sports has to offer. Together they share eerily similar nicknames, Sr. dawns the ever so appropriate â€Å"Intimidator† stigmata, while Jr. carries the moniker of â€Å"The Dominator†. These names were earned through persistence and determination to obtain the ultimate goal in NASCAR, a trip to victory lane. â€Å"I have had the pleasure of joining him on the battlefield. I have experienced his intimidating wrath. Schultz 2 That may sound strong, but I know what I am talking about. He roams like a lion, king of his jungle. His jungle is his and his alone. Every step he takes has purpose. Every walk has reason.† Jr.: commenting on his father. With the hair-trigger reflexes and nerves of steel he inherited from his dad, the seven-time Winston Cup champ, Earnhardt Jr. won two Winston Cup races in 2000 and earned more than $2 million. What may set Jr. apart from his namesake was the fact that Earn...

Marketing and Communication Plan for Hilton Hotel Case Study

Marketing and Communication Plan for Hilton Hotel - Case Study Example Maintaining relationship with customers is highly impossible for a firm unless it has an efficient marketing system. The marketing system should be planned and executed in such a manner that existing customers are retained and new customers are created. In this context, Hilton Hotel has approached us to prepare a report on the present marketing system and finds the possibilities of developing a new marketing and communication plan for the firm. After an analysis of the present system of marketing, promotional activities, advertisement, marketing plan and communication system, a detailed report is prepared and presented as indicated by the client. The report contains the proposed plans of promotion, advertising and communication of marketing information which are to be implemented to realize the cherished goal. Increased competition has urged all business organizations to focus their attention to existing operations with utmost care so as to ensure survival and existence in the globalised market. All entities are facing stiff competition that pave the way for restructuring their strategies and finding new markets and customers. The well known fact 'customers are the king' will never get diluted as the very existence of business organization depends solely on customers and their satisfaction. Customer satisfaction is the blend of series of successful marketing efforts by an organization. The marketing efforts include a complex mix of many activities such as promotion, advertisement, marketing planning and communication and so on. To achieve the goal of marketing,-customer satisfaction- business has to endlessly put efforts to develop new and improved marketing strategies and implement the same to reach customers and effect sales. The Present Marketing System Hilton Hotel, started its journey back in 1919, has become one of the favorite brand of business and leisure travelers worldwide. The hotel group has grown to a network of more than 500 hotels and resorts in almost all major cities across the world. The hotel group has achieved many mile stones in its journey to become the perfect companion of travelers all over the world. It is evident from their growth that the marketing strategies of the hotels have been successful since its inception. They have been trying to adapt to the changing business environment and to flourish in a competitive market. Target market and segmentation Hilton Hotel group mainly focus on business and leisure travelers who are from different parts of the world. The target market has been segmented on the basis of customer class and type of journey. Business executives usually prefer economy class who budget their travel and accommodation well before tour is fixed. But, leisure travelers prefer luxury and executive class where they need high class service irrespective of the price. Product Life Cycle and Marketing Communication The hotel has already achieved its growth stage as it has been in existence for many years. In fact, when its product life cycle stage is considered as a whole, the hotel is in its saturation stage where it faces stiff competition from similar hotels. Marketing communication at this stage is very important. When there are many hotels to meet limited demand in the market, it is likely that customers may not know about the new products